Public Relations and Communications Consultancy

Are you facing challenges with your corporate communications?

Do you need more human resources or expertise to implement public relations or a communications strategy successfully?

Do you need help with the development and implementation of a target-oriented communication plan?

Are you looking for a pragmatic approach, without a lot the usual PR agency ‘blah blah’, focusing instead on successful and goal-oriented PR and communications consulting and its implementation? Then you’ve come to the right place.

Our comprehensive suite of PR and communications consultancy and services encompasses all aspects of corporate communications. Whether for communication issues relating to day-to-day business, a company takeover, a planned IPO , AI-based transformation communications or a crisis. Crises know no business hours.

PR and Communications Consultancy: Only 3 steps to your PR & Communications goals

PR and Communications Step 1

We listen to you. You tell us about your request, project or story. Your communication goals are vital to us. We discuss the storyline, the time frame and the required resources with you. Always with an eye on your industry sector and the economic and political environment.

PR and Communications Step 2

Our offer: Public Relations and communications consultancy without a retainer contract. Your advantage: high flexibility! You will receive a binding PR and communications consultancy offer from us, tailored to your communications strategy, sectors, target groups and markets. We prioritize your communication goals.

PR and Communications Step 3

The realisation of your Public Relations and communication strategy. We’re going to implement the communication strategy. Even at short notice. Pragmatic, efficient, and target-orientated. Communication topics related to your day-to-day business, a crisis situation, or a planned change in the company. Around the clock, 24/7.

PR and Communications for Startups. (Corporations &SME here).

Startups often need a higher degree of recognition. Professional PR is essential for entrepreneurs and start-ups wanting to get their business ideas into the public eye.

Marketing contributes to commercialising products and services rather than building image and reputation. PR has a more substantial influence on a start-up’s brand development.

However, it is often difficult for start-ups to properly position themselves and their story in the media due to a lack of financial resources and PR expertise. We know the start-up scene very well as we have been an active, connected part of the international start-up scene for many years.

Media visibility at the right time

We find the right moment for your startup’s launch and develop an appealing PR story to approach the media. We also constantly monitor developments in the entrepreneur scene and your environment.

We do successful PR consulting for startups – without long-term binding consulting contracts. A PR consulting tailored to the needs of your start-up, with an eye to developments in the entrepreneur scene.

We generate media attention at the right time to get your startup noticed by (future) customers and investors. We write your stories and help you correctly communicate with the media and external stakeholders. We assist you in establishing your brand on the market using traditional or AI-based PR and multi-channel communication. We also offer events together with our business partner in the Metaverse.

Silver

CHF 2.990plus VAT.

Development of the business story and key messages
Definition of key stakeholders and communication channels
Development of list of relevant media and opinion leaders

Request an offer

Gold

CHF 3.590plus VAT.

Development of the business story and key messages
Definition of key stakeholders and communication channels
Development of list of relevant media and opinion leaders
Development of an appealing media release (German or English)

Request an offer

Platinum

CHF 3.990plus VAT.

Development of the business story and key messages
Definition of key stakeholders and communication channels
Development of list of relevant media and opinion leaders
Development of an appealing media release (German or English)
Distribution of media release within Switzerland* and follow up calls with media
Media-Screening

Request an offer

Additional Services

Preparation for and accompaniment to interviews with journalists
Set up of social media channels
Ghost writing for blogs, start-up story
PR for start-ups – speeches
Development of Social Media themes
Talks4Start-ups – Presentation techniques training

Request an offer

Thanks to Rent a PR, we achieved a great echo worldwide for the launch of 21Lectures at a fair price. Perfect for any start-up without its PR department.

Lukas Betschart

CEO & Founder 21Lectures AG

President Swiss Bitcoin Association

The PR Seminar was exciting, and I learned a lot of new facts. Now I understand what is essential in PR and what opportunities there are. The cooperation with Rent a PR was excellent, exciting, and very productive

Natalina Schärer

Head of Administration

Wasecha Immobilien AG

I started working with Rent a PR based on a recommendation. From the start, the advice was very professional, sympathetic, and tailored to our needs. As a start-up, booking individual packages is particularly appealing. The offers are structured and, therefore, enormously advantageous for cost calculation.

Jutta Jertrum

CEO & Founder of TwistOut GmbH, Participant of "Höhle der Löwen, Schweiz"

TwistOut GmbH

I worked with Rent a PR for more than six months. It’s not just the high level of expertise that sets Rent a PR apart; they take the time to understand your business and develop a bespoke communications strategy to take your company forward. Excellent service that I would recommend to any start-up.

Dawn Owranuk-Suter

CEO

TechnologyandLearning AG

The advice from Rent a PR has been very beneficial for us as a young company. Rent a PR taught us the essential points step by step, and we could successfully realise a project quickly. From writing press releases to communicating with journalists, Rent a PR was always on our side and gave us competent advice. The cooperation was professional, goal-oriented, and fun. We are already looking forward to the next joint project.

Ivan Mestrangelo

Chairman of the Board and Founder

MediCrops Holding AG

Rent a PR offers high flexibility in PR consulting, not only in terms of availability but also in planning the approach to implementing a PR project. The fact that an agency advises us transparently and delivers target-oriented “earned media” contributions is due to the professional and extensive know-how. We are delighted with what we have achieved so far.

Sven Beichler

CEO

Innovations6 AG, Switzerland

I recommend Rent a PR to others: Great Public Relations advice and very professional media coaching.

Patrick Choffat

CEO

Bestag Vermittlungs AG

SMEs, often family-run, need to increase their international profile in the era of globalisation. This opens up new sales markets that will make your company far more competitive in the long term. Many SMEs and family businesses are often unaware of targeted media work’s strategic value and benefits. Good media relations at the right time – and with the right story – help companies gain exposure to large audiences and strengthen their corporate brand. Strong corporate brands, in turn, create trust and customer loyalty. When a business suddenly hits a crisis, it is often too late to communicate a positive image. That’s when you need on-demand access to a network of journalists and other media professionals.

We offer SMEs and Corporations what they expect from a forward-thinking PR and Communications Agency:

PR support when you most need it.

Our PR and Communications Consultancy and Services include

Quick, analytical thinking to understand your current situation and needs
Direct access to a network of local journalists and international media
Transformational Communication in AI- driven processes
Ad-hoc communications consulting, especially if you face a crisis that threatens your company and its image. A corporate crisis can strike anytime, so we are here for you 24/7.
Flexibility and quick response times
No-nonsense, dedicated, reliable, and honest approach

We are not about offering you an expensive agency concept with you having to foot the bill. We consult you in a pragmatic, but efficient and goal oriented way. Our Public Relations specialists ensure that you and your company’s brand are always at the center stage.

What you can expect from us: personal discussions at eye level, in which you describe your communication needs and objectives. We implement them in your interest. Corporate crises does not care about business hours – we are there for you around the clock.

Silver

CHF 3.490plus VAT.

Sharpening of your USPs
Consistent choice of words: Development of meaningful core messages
Writing a meaningful media story
Creation of a media list, geared towards your company story and target groups

GET AN OFFER

Gold

CHF 3.990plus VAT.

Sharpening of your USPs
Consistent choice of words: Development of meaningful core messages
Writing a meaningful media story
Creation of a media list, geared towards your company story and target groups
Editorial writing of a media release

GET AN OFFER

Platinum

CHF 4.490plus VAT.

Consistent choice of words: Development of meaningful core messages
Writing a meaningful media story
Creation of a media list, geared towards your company story and target groups
Editorial writing of a media release
Distribution of media release to inter/national media
Coordination of media appointments
Media Screening

GET AN OFFER

Additional Services

Preparation for discussions with journalists
IPO communication
Crisis communication
Change management communication
Editorial writing of blogs, speeches, technical communication
Newsletter
Customer communication
Internal communication
Development of social media topics
CEO communication

GET AN OFFER

Brigitte Kaps has become an integral member of our public relations team thanks to her exceptional strategic leadership and media expertise. She consistently provides creative tactics to build thought leadership and secure press coverage and then executes those ideas to deliver tangible results. We wholeheartedly trust Brigitte’s guidance and have immensely enjoyed our partnership.

Abbey Goodman

VP, Corporate Communications

TAE Technologies Inc., USA

We have been working with Rent a PR for several years. The direct, flexible, uncomplicated, and professional cooperation is crucial for us to position our brand in the media in the Swiss market and the international environment.

Patrick Knecht

COO

1291 Group

For Unit8, a leading Swiss Data, AI & analytics service provider, PR work differs from our natural skills. Therefore, we are grateful for the competent and reliable support of Brigitte and the Rent a PR team.

Andreas Blum

Head of Digital & AI Consulting Practice

Unit8 SA

Working with Rent a PR under Brigitte’s leadership ensures that we are perfectly positioned within the creator economy space as a creative-led business and placed in front of the right financial publications as a listed company on the SIX Swiss Exchange. This unique business position requires an agency that is not afraid to take risks while diligently giving us the right advice to propel Talenthouse’s messaging across the DACH region successfully — that is why working with Brigitte at Rent a PR has been an absolute pleasure. We will continue to do so for as long as we can.

Clare McKeeve

CEO

Talenthouse AG

We contacted Rent a PR to get our voice heard by media professionals. However, Rent a PR offered us more: a basic analysis of how we can further develop our communication with different stakeholders. The simple and clear structure of the services offered is another bonus. Since we are in the growth phase, Brigitte Kaps’ high affinity for the topic of FinTech and her great flexibility are valuable qualities that help us achieve the goals we have set step by step.

Tobias Houdek

Sr. Product & Marketing Manager

Investment Navigator AG

The cooperation with Rent a PR is uncomplicated and professional. The idea that they can be called upon at any time gives us a good feeling. The transparent and cost-focused PR consulting, i.e., an offer and PR strategy tailored to our needs has convinced us very much.

Andreas Übersax

Co-Founder

Babutech AG - elizzer.ch

Public Relations simply explained !

What is the difference between PR, marketing and advertising?

If a young man has met a girl and tells her what a great guy he is, that’s marketing. If he tells her how lovely she looks, that’s advertising. But if the girl decides to favour him because she has heard from others what a fine guy he is, that’s public relations.

Alwin Münchmeyer (1908-90), German merchant and banker

Public Relations doesn’t only mean writing and publishing press releases. This is only a tiny part of public relations measures.

There are various synonyms for PR: public relations, relationship management, corporate communications and communications management.

Public Relations often needs to be clarified with marketing. Marketing encompasses all measures to grab attention and promote products and services.

Four central aspects play an essential role in marketing, referred to as the ‘marketing mix’ or ‘4 Ps’: ‘product’, ‘price’, ‘place’ and ‘promotion’. The aim is to motivate people to buy and thus generate sales.

In contrast to marketing, we refer to public relations as ‘communication management’.

The PRSA defines public relations as ‘a strategic communication process that builds mutually beneficial relationships between organisations and their publics’.

At its core, PR is about influencing, engaging, and building relationships with key stakeholders to build, manage, and strengthen an organisation’s or individual’s image.

PR has changed significantly over the years due to technological advancements and shifts in communication channels.

The fields of PR activity are diverse, as outlined below.

Internal communication / Human relations and AI

Well-functioning internal corporate communications contribute significantly to the success of a company. Internal communications include knowledge transfer and management in employee communication, as well as disseminating the most important company news and updates on corporate strategy, products and services, and company development. The aim is to increase and maintain employee loyalty and promote motivation by showing appreciation for employees. Motivated employees are committed employees.

Well-planned internal corporate communication – especially when many companies are combining remote work and office work – promotes and improves cooperation and team spirit. Internal communication should be planned and implemented in close cooperation with Human Resources.

AI and internat communications

One significant application of AI is employee engagement and employee empowerment.

Through intelligent integration of AI, companies can unlock new opportunities and optimize their communication channels and processes.

This applies especially to internal communications. Internal communications teams will become vital partners in the transformation process related to implementing AI in organizations. Internal communications professionals must understand that AI is a supporting tool, not a replacement for internal communication.

Embrace generative AI and empower employees to participate.

The future skills of internal communications professionals include critical thinking, the ability to adapt and learn new technology quickly, humanised editing and storytelling skills. Emotional intelligence and empathy for building relationships, creative thinking and ideation, Data analysis and interpretation of the data, the ability to identify and address the ethical implications of AI.

Media work

With the right approach, media relations – PR / press relations – can contribute to a company’s success. Media relations is a versatile and complex field of activity in PR. It is a continuous process that publishes target group-orientated information in a factually correct and transparent manner.

To be successful in PR,

you need extensive PR expertise
a large network of journalists with personal journalist contacts
an understanding of how to work with journalists – the dos and ’don’ts of dealing with journalists
continuous media monitoring and evaluation of press work – media response analysis

Successful media relations contribute to generating leads and acquiring customers. This can build, optimise and thus strengthen a ’company’s image. This is done via media channels such as newspapers, magazines, TV and radio, and online media such as blogs,vlogs, podcasts and social media.

AI and mediawork

Generative AI is driving the need for a new approach to working with journalists and media. In a world of fake news and information overload, automized publications of AI-based, SEO-optimized press releases on PR newswires will no longer be the core business of media work.

As it becomes more from the crowd, media work will become more specified and tailored to humanized briefings with journalists on an interpersonal level.

Direct access to an extensive personal journalist network is becoming increasingly important. That’s what we offer. We understand their field of activity and their target audience. Why? We have been working with journalists globally for almost two decades. However, press or news releases will still be part of media work, but AI-generated texts must be humanized, adjusted to the corporate wording and ethically checked before being published on PR newswires. In the case of listed companies, the complexity increases for using AI generated texts in case of ad hoc publicity.

External Communications and AI

PR strategies must focus on the “humanization of communication” and making brands human. They will use robust, authentic business storytelling that resonates with your organization’s audiences when discussing the company, products and services.

Our PR strategy for your organization will focus on building humanized, authentic stories about your company, products, employees and services. Humanity, emotions and the story’s authenticity are crucial to building and strengthening your company’s brand.

Humanized storytelling

Technology companies in particular face the challenge of making their business stories easily understandable to their audience: clients, investors and future employees. In general, they communicate this in jargon or very complex language, which is not helpful for brand building, finding investors and clients, or attracting talent. This prevents them from reaching just the subset of people with expertise in the topic.

Don’t underestimate the sensitivity of client communication.

AI in client communications involves artificial chat, i.e. the automated customer service provided by chatbots. AI-supported chatbots can answer customer enquiries around the clock, provide support and even take on complex tasks such as ordering products or changing appointments.

AI can analyze customer interaction data to make better customer communication strategy decisions. Based on customer behavior and preferences, algorithms can create customized content tailored to each customer’s needs. This can lead to more efficient resource use and improved overall customer satisfaction.

AI-supported analysis tools can help measure and optimize the communication campaign’s effectiveness. However, AI-based client communication has to be done carefully to ensure that the customer loyalty built over years and decades is not undermined by the loss of the human touch.

Community Relations

The critical role of communication has not changed, but the democratisation of information has. As a result, there has been a shift from active to co-active PR. The fundamental change is that public relations not only disseminates its stories via traditional communication channels and communication media such as press releases, events, newsletters, internal communication, websites, flyers, brochures, annual and quarterly reports, etc. but also via ‘ambassadors’ – as interest groups, ‘communities’ and consumers exchange information. They have been given a voice in PR. Consequently, an excellent public relations strategy also requires targeted community relations management.

AI and social media

With artificial intelligence rising, authenticity becomes essential for successful social media communication. Unprecedented bot content and fake news have flooded our social feeds, and bots that create mass content have become very accessible.

Consumers are catching on and beginning to question everything they see online. Thus, communications experts and marketers must think of new ways to reach their target audience and convince them that what they show them is true.

Newsjacking

Do you want to build your corporate brand? Newsjacking can have a positive impact on your corporate brand if implemented correctly, if you approach newsjacking with the necessary caution and sensitivity.

With ‘newsjacking’, companies refer to current events in their corporate communications to disseminate it further, ‘like’, ‘share’ or comment on it. Given the short news cycles, brands are often better remembered, sometimes because of the relevance but also because of the immediacy.

Aligning your content with a hot topic can attract the attention of bloggers, social media users and journalists already discussing these topics.

However, not every message is suitable for every brand. It’s important to carefully evaluate the context of a message and its potential impact before incorporating it into your marketing strategy.

If your public intervention resonates, it can lead to significant social media leads and potential customers, positively impacting your brand’s overall recall value. This includes increasing your credibility and authority or potentially driving mentions in Google search results.

SEO optimisation: newsjacking breaking news can also improve your website’s search engine optimisation (SEO). If you are among the first to publish content on a breaking news story, you can attract organic traffic looking for information on that topic.

Crisis communication

“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting significant battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Sir Richard Branson

Crisis communication is an integral part of public relations. It deals with situations in which the company’s integrity or reputation is jeopardised due to negative publicity. It helps companies to overcome challenging situations while protecting their reputation, and thus maintaining the trust of their stakeholders.

To be prepared for all eventualities, companies – whether start-ups, SMEs or international corporations – should have a crisis communication plan in place.

The task of crisis communication is to

minimise negative effects using a targeted communication strategy
protect the company’s reputation
manage a crisis by providing correct information
strengthen the trust of all stakeholders.

Professionally implemented crisis communication not only helps to manage the immediate situation, but also offers the company an opportunity to demonstrate its commitment to responsible behaviour, transparency and accountability.

Public Relations: Further communication topics and areas that interface with public relations are

investor relations
public affairs
social media management
online marketing
events with lecture series

Companies can only sometimes carry out all related measures with internal PR experts. It is therefore advisable to work with a public relations agency that offers the necessary expertise in these PR fields. In this way, it can significantly support a company’s public relations strategy and associated PR goals. That’s why working with a public relations agency that offers PR consulting and PR support on demand makes sense – for when you need it most urgently.