Our Services

We offer public relations and communications consultancy for start-ups and SMEs. On demand. 24/7.

We retain our clients through successful communication, not long-term PR consultancy contracts.

Public relations gives your company credibility, trust and loyalty among your target groups, because well-implemented PR has an impact on your company’s image and the value of your company brand. Crisis communication and the associated media relations are important when managing a corporate crisis.

PR also plays an important role in recruiting and retaining employees, promoting innovation and sustainable corporate development. There are many arguments in favor of investing in public relations.

Public Relations simply explained !

What is the difference between PR, marketing and advertising?

If a young man has met a girl and tells her what a great guy he is, that’s marketing. If he tells her how lovely she looks, that’s advertising. But if the girl decides to favour him because she has heard from others what a fine guy he is, that’s public relations.

Alwin Münchmeyer (1908-90), German merchant and banker

 

Public Relations doesn’t only mean writing and publishing press releases. This is only a tiny part of public relations measures.

There are various synonyms for PR: public relations, relationship management, corporate communications and communications management.

Public Relations often needs to be clarified with marketing. Marketing encompasses all measures to grab attention and promote products and services.

Four central aspects play an essential role in marketing, referred to as the ‘marketing mix’ or ‘4 Ps’: ‘product’, ‘price’, ‘place’ and ‘promotion’. The aim is to motivate people to buy and thus generate sales.

In contrast to marketing, we refer to public relations as ‘communication management’.

The PRSA defines public relations as ‘a strategic communication process that builds mutually beneficial relationships between organisations and their publics’.

At its core, PR is about influencing, engaging, and building relationships with key stakeholders to build, manage, and strengthen an organisation’s or individual’s image.

PR has changed significantly over the years due to technological advancements and shifts in communication channels.

The fields of PR activity are diverse, as outlined below.

Media work

With the right approach, media relations – PR / press relations – can contribute to a company’s success. Media relations is a versatile and complex field of activity in PR. It is a continuous process that publishes target group-orientated information in a factually correct and transparent manner.

To be successful in PR,

  • you need extensive PR expertise
  • a large network of journalists with personal journalist contacts
  • an understanding of how to work with journalists – the dos and ’don’ts of dealing with journalists
  • continuous media monitoring and evaluation of press work – media response analysis

Successful media relations contribute to generating leads and acquiring customers.

This can build, optimise and thus strengthen a ’company’s image. This is done via media channels such as newspapers, magazines, TV and radio, and online media such as blogs,vlogs, podcasts and social media.

Crisis communication

“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting significant battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Sir Richard Branson

Crisis communication is an integral part of public relations. It deals with situations in which the company’s integrity or reputation is jeopardised due to negative publicity. It helps companies to overcome challenging situations while protecting their reputation, and thus maintaining the trust of their stakeholders.

To be prepared for all eventualities, companies – whether start-ups, SMEs or international corporations – should have a crisis communication plan in place.

The task of crisis communication is to

  • minimise negative effects using a targeted communication strategy
  • protect the company’s reputation
  • manage a crisis by providing correct information
  • strengthen the trust of all stakeholders.

Professionally implemented crisis communication not only helps to manage the immediate situation, but also offers the company an opportunity to demonstrate its commitment to responsible behaviour, transparency and accountability.

Community Relations

The important role of communication has not changed, but the democratisation of information has. As a result, there has been a shift from active to co-active PR. The fundamental change is that public relations not only disseminates its stories via traditional communication channels and communication media such as press releases, events, newsletters, internal communication, websites, flyers, brochures, annual and quarterly reports, etc., but also via ‘ambassadors’ – as interest groups, ‘communities’ and consumers exchange information. They have been given a voice in PR. Consequently, an excellent public relations strategy also requires targeted community relations management.

Internal communication / Human relations

Well-functioning internal corporate communications contribute significantly to the success of a company. Internal communications include knowledge transfer and management in employee communication, disseminating the most important company news and updates on corporate strategy, products and services and company development. The aim is to increase and maintain employee loyalty and promote motivation by showing appreciation for employees.      Motivated employees are committed employees.

Well-planned internal corporate communication – especially when many companies are combining remote work and office work – promotes and improves cooperation and team spirit. Internal communication should be planned and implemented in close cooperation with Human Resources.

Newsjacking

Do you want to build your corporate brand? Newsjacking can have a positive impact on your corporate brand if implemented correctly, if you approach newsjacking with the necessary caution and sensitivity.

With ‘newsjacking’, companies refer to current events in their corporate communications to disseminate it further, ‘like’, ‘share’ or comment on it. Given the short news cycles, brands are often better remembered, sometimes because of the relevance but also because of the immediacy.

Aligning your content with a hot topic can attract the attention of bloggers, social media users and journalists already discussing these topics.

However, not every message is suitable for every brand. It’s important to carefully evaluate the context of a message and its potential impact before incorporating it into your marketing strategy.

If your public intervention resonates, it can lead to significant social media leads and potential customers, positively impacting your brand’s overall recall value. This includes increasing your credibility and authority or potentially driving mentions in Google search results.

SEO optimisation: newsjacking breaking news can also improve your website’s search engine optimisation (SEO). If you are among the first to publish content on a breaking news story, you can attract organic traffic looking for information on that topic.

Public Relations: Further communication topics and areas that interface with public relations are

  • investor relations
  • public affairs
  • social media management
  • online marketing
  • events with lecture series

Companies can only sometimes carry out all related measures with internal PR experts. It is therefore advisable to work with a public relations agency that offers the necessary expertise in these PR fields. In this way, it can significantly support a company’s public relations strategy and associated PR goals. That’s why working with a public relations agency that offers PR consulting and PR support on demand makes sense – for when you need it most urgently.

Overview

Step 1

We listen to you. You tell us about your request, project or story. Your communication goals are important to us.

We discuss the storyline, the time frame and the required resources with you. Always with an eye on your industry sector and the economic and political environment.

Step 2

Our offer: PR and communications consultancy without a retainer contract. Your advantage: high flexibility!

You will receive a binding PR and communications consultancy offer from us, tailored to your communications strategy, sectors, target groups and markets. We prioritize your  communication goals.

Step 3

The realisation of your PR and communication strategy

We’re going to implement the communication strategy. Even at short notice. Pragmatic, efficient, and target-orientated. Communication topics related to your day-to-day business, a crisis situation, or a planned change in the company. Around the clock, 24/7.

Our PR and Communications Consultancy includes

  • Public Relations – media work
  • Internal Communications – employee communications
  • External Communications – Communication with clients, investors and service providers
  • Community Communications
  • Crisis Communications (also outside business hours)
  • PR- and Communications Consultancy for IPOs
  • ESG Communications
  • Press Conferences – as well in the Metaverse
  • CEO Communications – Personal Branding – Social CEO
  • M & A Communications

Your advantages working with us:

  • 24/7 availability – We are at your disposal around the clock.
  • No long-term binding PR- Advisory retainer contracts. High-cost flexibility for you.
  • Transparent PR and communications costs. No additional costs without prior agreement.
  • Effective and focused  implementation of your communication goals
  • Access to local and international PR expertise with a global journalist network
  • PR consultancy with extensive sector expertise in finance and technologies
  • M&A and IPO expertise – Change Management Communications

Initial Public Offering - IPO

PR and a targeted communication strategy are significant for an IPO. Not only for regulatory reasons.

We are on your side, starting from the IPO planning until the opening bell rings on the day of the listing and, of course, for the time afterwards. After all, an IPO is not an end but a new beginning. Your corporate communications will face new challenges.