Media presence as a success factor for CEOs – Personal branding.
Unpaid media contributions and interviews – whether published as an original expert article, a guest contribution in the daily or business press, or in response to direct media enquiries – are a central pillar of a CEO’s credible personal branding.
They position you as an independent, relevant voice and strengthen your perception as a recognised expert in your field – far beyond traditional PR measures.
Editorial media presence builds trust, authority and visibility. It increases your reach among potential clients, investors, employees and business partners, and opens access to a high-quality network of decision-makers, leaders and industry experts.
Regular publications in leading and specialist media are therefore not merely a communication task, but a strategic leadership instrument: they promote sustainable reputation building, strengthen relationships and measurably support the CEO’s market positioning – as an integral part of an effective personal branding strategy.
Below you will find a selection of my published articles and interviews in renowned media outlets.
In terms of content, these focus on thought leadership topics such as CEO branding, leadership communication, change management communication, M&A transaction communication, AI-driven transformations, as well as IPO and stock market communication.
