Customers in the media

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

– Sir Richard Charles Nicholas Branson – Founder of Virgin Group

Journalists are interested in a good story. If you come up with a good story, you don’t have to pay to have it published.

Our focus in media work is on ‘earned media’. In other words, we have achieved a media presence through interesting ‘content’ and exciting stories for our clients. Earned media occurs, for example, when journalists, bloggers or authors write about your company. For many prospective customers, this is a decisive factor in whether they use a service or buy a product. Your external perception has a significant influence on existing and potential investors. Earned media contributions are particularly credible and contribute to brand building.

Here are a few examples of earned media: