Website, Branding; Public Relations; Unternehmenskommunikation;

Your website – your business card and a relevant communication tool

Not only is the ‘look and feel’ and the user-friendliness of your website essential for building up your company’s brand, but even more importantly, the content also plays a crucial role in attracting clients. As a first step of interaction, it opens the door for communication between your company and potential clients.

Most importantly, the SEO-optimised content must be high-quality, engaging, and informative. This will capture the attention of the website’s visitors and encourage them to explore further or – even better – to ask for a meeting with you.

SEO keywords in your texts are powerful.

The “magic of SEO” happens because, when you know what people are searching for, you can make the answer appear the exact moment they search. Include keywords in your texts. When done right — and combined with other solid SEO processes— keyword research helps you produce repeatable content that consistently earns traffic over time.

Compelling CTSs –  Call-to-action, encourage website visitors to take the desired next steps: asking for a meeting, signing up for a newsletter, following your social media channels, or making a purchase.

Website visitors ask themselves: ‘What’s in for me?’ when reading your easily understandable texts. It’s imperative –primarily to tech-focused companies – to know your audience and adjust your wording accordingly.

The content should communicate your company’s value proposition,  explain its services or products and address the pain points and needs of the target audience. The content should also showcase your expertise and knowledge in your industry. The website can build trust with potential clients by providing informative blog posts, case studies, articles, and client testimonials. When visitors perceive your company as an authority, they are more likely to engage and become clients.

It is imperative that you understand your target group. This helps attract the right clients.

The 100,000-dollar question is, ‘How many words?’

The goal should be to find the right balance between providing sufficient information and not overwhelming website visitors with excessive text. There is no specific word count that applies universally to all websites. However, you should prioritise clarity in your content and quality tailored to your audiences’ requirements.

However, providing enough relevant and engaging content to convey your message effectively to visitors is generally recommended. A concise, straightforward approach may be more appropriate for landing pages or product descriptions, with word counts ranging from 100 to 500 words; blogs range between 500 and 1,000 words.

And last but not least: it is essential to regularly optimise and update the content of your website to ensure it remains valuable and appealing to clients.