We often have to explain that we don’t pay journalists to write stories about our clients, and why we don’t use advertisements. We promote our clients, their services, and products with good stories and topics and the help of our long-term relationships with local and international journalists.
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Public Relations Society of America [PRSA])
We are storytellers. Public Relations can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.
We analyse your company, find the positive messages and translate those messages into positive, inspiring stories. When the news about your organisation is terrible, we formulate the best response and mitigate the reputation damage. We are image shapers and reputation managers.