In general, storytelling is a powerful tool for brand building because it allows a brand to connect with its audience on an emotional level, and it creates a memorable experience for the consumer. A well-crafted brand story can help a brand differentiate itself from its competitors and build a loyal customer base. The challenge for a lot of communication pros is that writing appealing content for highly regulated industries can become a challenge.
There are often strict guidelines and therefore limitations on what can be said. However, with some strategic thinking and creativity, it’s possible to create content that informs and engages a company’s audience.
Here are some tips for writing appealing content for highly regulated industries:
This applies not only to highly regulated companies, but it is important to know your audience: before you start writing, it’s important to understand who your target audience is. What information is important to them? What is their level of knowledge about your topic and what are they looking for?
Use simple language: avoid using jargon or technical terms that may be confusing to your audience. Instead, use simple language that is easy to understand. This will make your content more accessible and engaging.
Use visuals: visuals such as images, infographics and videos can help make the content more appealing and engaging. They can also help to explain complex topics or data in a more digestible format.
Highlight compliance: in highly regulated industries, compliance plays a very important role. Highlight how your service or product complies with standards and regulations. This will support you in building trust with your audience.
Keep it concise: in today’s fast-paced world, people don’t have time to read long-form content. Keep your content concise and to the point. Use short paragraphs, bullet points and headings to make it easier to scan and read.