The key to successful AI transformation is strong leadership communication and a good corporate culture.
Transformation communication is much more than just passing on information—it combines strategic leadership with empathetic communication and forms the basis for a company’s long-term success. Especially in times of profound change, management communication plays a central role.
You have to face these challenges during a transformation:
Whether through company takeovers, mergers, sales (M&A) or the introduction of digital, AI-based processes – transformations present companies with far-reaching challenges. In addition to the technical and organisational aspects, there are often emotional and human hurdles:
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Uncertainty among employees
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Resistance to management
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Increased employee turnover
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Loss of trust among customers and investors
These factors jeopardise both the implementation of the change and the corporate culture and performance.
Creating an AI-enabled culture instead of an AI culture.
Artificial intelligence is increasingly becoming an integral part of a comprehensive corporate strategy – with the aim of creating a strong, AI-enabled cultural ecosystem. The success of AI in your organisation depends crucially on the quality of your corporate culture.
An ‘AI culture’ should not be the company’s goal. It is crucial to create an AI-enabled culture that integrates and motivates employees, customers and partners instead of alienating them.
Companies that only focus on technology risk resistance and a feeling of replaceability among employees. CEOs and management teams have the task of managing digital change strategically and communicatively. They should
– Develop guidelines and visions that provide orientation.
– Encourage employees’ willingness to change through further training opportunities and targeted communication.
– Actively involve employees in the information process and emphasize future-proof skills.
– Use strong storytelling to convey complex topics in an understandable and inspiring way.