{"id":1316,"date":"2022-02-10T13:02:01","date_gmt":"2022-02-10T12:02:01","guid":{"rendered":"https:\/\/www.rentapr.ch\/challenges-of-sustainable-financial-product-communications-or-how-to-tweak-the-companys-sustainability-positively\/"},"modified":"2023-12-07T10:39:54","modified_gmt":"2023-12-07T09:39:54","slug":"challenges-of-sustainable-financial-product-communications-or-how-to-tweak-the-companys-sustainability-positively","status":"publish","type":"post","link":"https:\/\/www.rentapr.ch\/en\/blog\/challenges-of-sustainable-financial-product-communications-or-how-to-tweak-the-companys-sustainability-positively\/","title":{"rendered":"Challenges of sustainable financial product communications &#8211; or how to tweak the company\u2019s sustainability positively"},"content":{"rendered":"<p>All over the world, stakeholders are trying to make informed choices and decisions to reduce the impact of climate change. To reflect that, most businesses are already ramping up their sustainability efforts. In<a href=\"https:\/\/www.statestreet.com\/content\/dam\/statestreet\/documents\/Articles\/Industry_Dialogue_2018.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0Europe<\/a>, sustainable finance has made inroads into<a href=\"https:\/\/oxbowpartners.com\/blog\/10-esg-trends-for-2022\/\" target=\"_blank\" rel=\"noopener\">\u00a0investment trends<\/a>. In 2022, banks and<a href=\"https:\/\/www.spglobal.com\/marketintelligence\/en\/news-insights\/latest-news-headlines\/3-sustainability-trends-for-european-bankers-to-watch-in-2022-68047758\" target=\"_blank\" rel=\"noopener\">\u00a0financial institutions<\/a>\u00a0stepped up their sustainability plans to align with the EU\u2019s goal of achieving<a href=\"https:\/\/ec.europa.eu\/clima\/eu-action\/climate-strategies-targets\/2050-long-term-strategy_en\" target=\"_blank\" rel=\"noopener\">\u00a0carbon neutrality<\/a>\u00a0by 2050.<\/p>\n<p><!--more--><\/p>\n<p><strong>Thus, it has become crucial to communicate about sustainable practices that are being implemented in financial institutions.<\/strong>\u00a0However, since being seen as ethical drives profitability today, people have started suspecting that companies are\u00a0<a href=\"https:\/\/earth.org\/what-is-greenwashing\/\" target=\"_blank\" rel=\"noopener\">greenwashing<\/a>\u00a0their products, which means they\u2019re putting a facade of sustainability. At the same time, they continue engaging in activities that cause more waste or greenhouse gas emissions.<\/p>\n<p>This has led to stakeholders suspecting sustainability coming from companies. While greenwashing tends to be a blanket term with a<a href=\"https:\/\/verive.eu\/en\/articles\/what-is-greenwashing-en\" target=\"_blank\" rel=\"noopener\">\u00a0potentially negative impact<\/a>, sometimes it\u2019s also about<a href=\"https:\/\/www.rentapr.ch\/2020\/12\/14\/communication-trend-2021-strong-focus-on-communication-ethics\/\">\u00a0miscommunication<\/a>\u00a0and not articulating the correct perception of products.<\/p>\n<h2>Positively influence perception<\/h2>\n<p><strong>Here\u2019s how businesses can tweak this perception positively so that their sustainable financial products are received more <\/strong><strong>favorably<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li><strong>Bring facts to the table<\/strong>\u2013 Businesses can convey information about their sustainable financial products with more<a href=\"https:\/\/www.rentapr.ch\/2020\/04\/24\/five-ways-you-can-build-trust-in-your-company-through-communication\/\">\u00a0credibility<\/a>\u00a0if they focus on the message and ensure that it includes hard and accurate facts about how they are making sustainability a part of their products. Show investors and other stakeholders that sustainability is not just a buzzword for you. Please give them a glimpse into what goes behind the scenes. Make them a part of the process.<\/li>\n<li><strong>Making sustainability accessible<\/strong>\u2013 Many people want to make more ethical choices in their investments but often don\u2019t know how or where. Communicating about climate positivity in financial products ensures that people are aware that this is another aspect where they can make sustainable choices that impact the planet. The EU also has\u00a0<strong>new\u00a0banking and finance<\/strong><a href=\"https:\/\/ec.europa.eu\/info\/business-economy-euro\/banking-and-finance\/sustainable-finance\/eu-taxonomy-sustainable-activities_en\" target=\"_blank\" rel=\"noopener\">\u00a0<strong>benchmark labels<\/strong><\/a>\u00a0which have made investing in climate-positive opportunities more accessible.<\/li>\n<li><strong>Publicise the value to society<\/strong>\u2013 Climate-positive investments bring real value to the community as it impacts the world at large. Apart from calculating risks and returns, when people learn that they can make a real-world impact through their investments, it adds to their<a href=\"https:\/\/grbj.com\/opinion\/guest-column\/consider-investments-you-can-feel-good-about\/\" target=\"_blank\" rel=\"noopener\">\u00a0feel-good factor<\/a>\u00a0and makes them realize that they are making the world a better place, even with their investments.<\/li>\n<\/ul>\n<p>When enterprises implement real sustainability in their products, there\u2019s increased social visibility because modern<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/multimedia\/2019\/the-database-the-business-of-sustainability\/\" target=\"_blank\" rel=\"noopener\">\u00a0consumers<\/a>\u00a0are willing to spend more on ethical development, and climate-positive investments are deemed more attractive and valuable. Packaging all this without misleading the consumer can get tricky, but with the right communication tools and a committed<a href=\"https:\/\/www.rentapr.ch\/2020\/06\/19\/how-modern-companies-can-benefit-from-flexible-pr-advisory\/\">\u00a0PR advisory<\/a>\u00a0to help you, this can be easily accomplished.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All over the world, stakeholders are trying to make informed choices and decisions to reduce the impact of climate change. To reflect that, most businesses are already ramping up their sustainability efforts. In\u00a0Europe, sustainable finance has made inroads into\u00a0investment trends. In 2022, banks and\u00a0financial institutions\u00a0stepped up their sustainability plans to align with the EU\u2019s goal&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-communication"],"_links":{"self":[{"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/posts\/1316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/comments?post=1316"}],"version-history":[{"count":0,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/posts\/1316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/media\/1203"}],"wp:attachment":[{"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/media?parent=1316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/categories?post=1316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rentapr.ch\/en\/wp-json\/wp\/v2\/tags?post=1316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}