{"id":1313,"date":"2022-06-08T13:07:17","date_gmt":"2022-06-08T11:07:17","guid":{"rendered":"https:\/\/www.rentapr.ch\/how-can-you-make-your-communication-channels-more-inclusive-and-why-its-essential\/"},"modified":"2023-12-07T10:39:52","modified_gmt":"2023-12-07T09:39:52","slug":"how-can-you-make-your-communication-channels-more-inclusive-and-why-its-essential","status":"publish","type":"post","link":"https:\/\/www.rentapr.ch\/en\/blog\/how-can-you-make-your-communication-channels-more-inclusive-and-why-its-essential\/","title":{"rendered":"How can you make your communication channels more inclusive? And why it\u2019s essential."},"content":{"rendered":"

Your potential audience comprises several diverse groups of people. Regular communication channels that are used to reach out to this audience tend to be, unfortunately, a little\u00a0ableist<\/a>\u00a0in their tone and content.\u00a0With more than\u00a0<\/strong>\u00a0100 million differently-abled<\/strong><\/a>\u00a0people in the EU alone<\/strong>,\u00a0it becomes imperative for companies to be more proactive in their inclusivity initiatives, whether the intended audience is your employees, customers, investors, or other stakeholders.\u00a0<\/strong><\/p>\n

The EU already has several\u00a0policies<\/a>\u00a0in place to ensure that workplaces are more inclusive when it comes to\u00a0people with impairments<\/a>. Even so, everyday work life can still be a\u00a0struggle<\/a>\u00a0for many differently-abled people. Sometimes, when organisations set up initiatives to be more inclusive in their communication approaches, they become a catchphrase or a vague policy that will be implemented in the future. This is why inclusivity needs to become a part of the organisation\u2019s standards, and it begins with changing the way\u00a0communication channels<\/a>\u00a0work.<\/p>\n

Why being inclusive is good for business.<\/h2>\n

According to\u00a0HR Magazine<\/a>, more than a million differently-abled people are in the workplace than five years ago. Leaders and communication teams cannot rely on a one-size-fits-all approach in their communication strategies. Increasingly, people prefer customised communication tailored to their specific needs, and applying this can be helpful, especially when reaching out to people with impairments.<\/p>\n

Building inclusivity in your communication channels also boosts your brand perception. When your content is accessible to everyone, it makes it easier for more people to experience what your brand is about, so they can understand and appreciate it better. Eventually, they can even become\u00a0unofficial brand ambassadors<\/a>. Getting on the inclusivity bandwagon will help you set yourself apart from competitors, but there\u2019s more to it than that. When inclusivity is approached as an implementable policy, and your audience understands that accessibility is an inherent part of your brand, they will know that you\u2019re not doing this just for \u2018woke<\/a>\u2019 points.<\/p>\n

How to be more inclusive?<\/h2>\n

It would be best to create accessible communication by ensuring that inclusivity is not tacked on separately but becomes a crucial element of your company\u2019s business communication. You might want to involve differently-abled employees when making communication policies. Feedback and suggestions from those with\u00a0lived experiences of impairment<\/a>\u00a0are invaluable and can go a long way in creating a seamless communication experience for everyone concerned.<\/p>\n

Several companies in the EU are already creating\u00a0inclusive environments<\/a>\u00a0and communities which bring differently-abled consumers into the fold. Take the example of cosmetic company\u00a0Urban Decay<\/a>\u00a0which used models like Grace Key, who has Down\u2019s Syndrome, to showcase and build awareness around the issue to the mainstream.<\/p>\n

Some ways to be more inclusive<\/h2>\n