PR 4 Startups: Introduction into
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- Get to know and understand the instruments of media relations
- Media release – how to avoid mistakes
- Important tips and tricks – structure and content of a media release
- What the right timing is for releasing your PR campaign as a Start-up.
- Identification of opinion leaders and how to develop the right press distribution list.
- The importance of building and maintaining a network of journalists.
- How do I pitch to journalists and what do I have to consider during a story pitch?
- The importance of an accomplished spokesman/woman for a start-up.
- Handling of negative or critical media coverage
- Legal basics of PR
Participants: Founders and those who are interested in efficient start-up media work
Webinar costs: CHF 129,-
Duration: 2 hours
Min. number of participants: 3
CEO & Founder
RentaPR.ch & ExecutivePR.ch
Dates, Registration & Payment: