PR 4 Startups: Introduction into
media work for Start-ups

Für deutschsprachige Webinar-Termine bitte auf die deutsche Website wechseln.

Group course

  • Get to know and understand the instruments of media relations
  • Media release – how to avoid mistakes
  • Important tips and tricks – structure and content of a media release
  • What the right timing is for releasing your PR campaign as a Start-up.
  • Identification of opinion leaders and how to develop the right press distribution list.
  • The importance of building and maintaining a network of journalists.
  • How do I pitch to journalists and what do I have to consider during a story pitch?
  • The importance of an accomplished spokesman/woman for a start-up.
  • Handling of negative or critical media coverage
  • Legal basics of PR


Participants: Founders and those who are interested in efficient start-up media work

Webinar costs: CHF 129,-

Duration: 2 hours

Min. number of participants: 3 

Webinar Leader:

Brigitte Kaps,
CEO & Founder &

Dates, Registration & Payment:

11.6.2020 10.00 am–12.00 pm
24.6.2020 10:00 am–12:00 pm
8.7.2020 12.00pm-2.00pm
21.9.2020 5.00pm-7.00pm