PR and communications consulting for SME.
On demand and when you need help.

Using public relations to get ahead of the competition

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad”
(Richard Branson)

SMEs, often family-run, need to increase their international profile in the era of globalisation. This opens up new sales markets that will make your company far more competitive in the long term.

Many SMEs and family businesses are often unaware of the strategic benefits of targeted media work. Good media relations at the right time – and with the right story – help companies gain exposure to large audiences and strengthen their corporate brand. Strong corporate brands, in turn, create trust and customer loyalty.

When a business suddenly hits a crisis situation, it is often too late to communicate a positive image. That’s when you need on-demand access to a network of journalists and other media professionals.

Media visibility on demand and at the right time

We offer SMEs what they expect from a forward-thinking PR and communications agency:

  • PR support when you most need it
  • Quick, analytical thinking to understand your current situation and needs
  • Direct access to a network of local journalists
  • Access to international media
  • Ad-hoc communications consulting especially if you are faced with a crisis that threatens your company and its image
  • Flexibility and quick response times
  • No-nonsense, dedicated, reliable and honest approach

We are not about offering you an expensive agency concept or getting-to-know-you workshops that are all about us – with you having to foot the bill. Our PR specialists ensure that you and your brand are always centre stage.

What you can expect from us: face-to-face meetings in which you define your communication needs and objectives.

A corporate crisis can strike anytime – that’s why we are here for you 24/7.

Choose consulting package

We offer communications and PR consulting to small and medium-sized enterprises – without long-term binding consultancy contracts. Our PR consulting is tailored to the needs of your company, and we monitor the trends and developments that could affect your industry. We generate media attention at the right time, making your company the topic of conversation within the industry and among (future) customers. We compose stories related to your business and ensure you are communicating effectively with the media and the public. We help strengthen your brand and create a positive image – whether by means of classic or digital PR, social media, influencer communication or PR events. Even in a corporate crisis, you can count on us to deliver. On call, around the clock.

Media visibility with the right story

You need to position your company and create an effective corporate image in order to have success. To that end, we find the right story and the right time to contact national and/or international media. We closely monitor the trends and developments in your industry as well as the market environment.

Step 1: Initial analysis – targeted and fast

In an initial telephone conversation, you outline your concerns and we explain to you directly how we can support you in a meaningful way.

Step 2: Brainstorming – face-to-face discussion

In a personal meeting, we will jointly define your communication goals and discuss their implementation in detail.

Step 3: Use our pragmatic approach

We will provide you with a free communications concept. If you are satisfied with the communication strategy and the fee, we will tackle the concept implementation right away.

Should an emergency arise, i.e. you require an immediate crisis communication plan, we are on call and available at all times.

Consulting packages

Your PR consulting costs will not become a black box.

SMEs do not need constant PR advice, much less long-term mandatory monthly retainer contracts. We offer transparent and predictable communication costs. That way, you can keep your costs under control, and we can handle your communication goals.

Silver Package

  • Sharpening of your USPs
  • Consistent choice of words: Development of meaningful core messages
  • Writing a meaningful media story
  • Creation of a media list, geared towards your company story and target groups

as of CHF 2.290.- plus VAT.

Gold Package

  • Sharpening of your USPs
  • Consistent choice of words: Development of meaningful core messages
  • Writing a meaningful media story
  • Creation of a media list, geared towards your company story and target groups
  • Editorial writing of a media release

as of CHF 3.290.- plus VAT.

Platin Package

  • Sharpening of your USPs
  • Consistent choice of words: Development of meaningful core messages
  • Writing a meaningful media story
  • Creation of a media list, geared towards your company story and target groups
  • Editorial writing of a media release
  • Distribution of media release to inter/national media
  • Coordination of media appointments
  • Media Screening

as of CHF 3.990.- plus VAT.

Additional Services

  • Preparation for discussions with journalists
  • IPO communication
  • Crisis communication
  • Change management communication
  • Editorial writing of blogs, speeches, technical communication
  • Newsletter
  • Customer communication
  • Internal communication
  • Development of social media topics
  • CEO communication

*International media publication: additional costs according to agreement.

Press Release To Go

You need a press release without the “hassle” of a monthly retainer or binding PR-contract? By providing us with the relevant information of your story, we create a meaningful press release, which you can distribute to your media contacts.

Branding of the press release will be according your Corporate Design and to general standards.

Basic price for one press release in English or German as of CHF 1.190,00 plus VAT.

Submit Non-Binding Request

Customer feedback

I have been working with Brigitte from Rent a PR for six months. Not only is she very knowledgeable about her craft, she takes the time to understand your business and provide a customized approach to help put your company's best food forward. Outstanding service and would highly recommend Rent a PR for any start-up organization!

Dawn Owranuk-SuterCEO & Founder, www.technologyinlearning.ch

We contacted Rent a PR to get into the eye of the media. But Rent a PR offered us more: a basic analysis of how we could further develop our communication with our different stakeholders. The simple and clear service offering is an additional add on. As we are in a phase of growth, the huge affinity of Brigitte Kaps for fintech and her high flexibility are valuable qualities, supporting us to reach these goals step by step.

Tobias HoudekSr.Product & Marketing Manager, www.investmentnavigator.com

The PR seminar was very interesting and I learned a lot new facts. Now I understand even better what is important in PR and which opportunities there are. The cooperation with Rent a PR was very good, exciting and productive.

Natalina SchärerHead of Administration, https://wasescha.immobilien/

Thanks to Rent a PR we got worldwide huge attention about the launch of 21Lectures. For a fair price. Perfect for each Start-up without a PR department.

Lucas BetschartCEO & Founder 21 Lectures AG, President Swiss Bitcoin Association

I started working with Rent a PR on a recommendation. From the beginning, the communication and the advice were very professional, sympathetic and tailored to my needs. The opportunity to book individual packages, particularly for Start-ups, is appealing. The offers are clearly broken down and thus enormously advantageous for the cost calculation.

Jutta JertrumCEO & Founder TwistOut GmbH, Participant of Höhle der Löwen Schweiz. www.twistout.ch

Ich kann Rent a PR nur weiterempfehlen: Guter Rat und gutes Coaching!

Patrice ChoffatCEO Bestag Vermittlung AG

+41 79 2892042

mail@rentapr.ch

Rent a PR AG
Obere Zäune 16
8001 Zürich