More brands are recognizing how crucial Twitter can be in creating viral posts. As a social network, it is a great medium to create conversations around an issue. A smart...
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PR has been facing several challenges in the past few years with CEOs and CMOs of fintech startups vacillating over the value of investing in PR. Lines are blurring between...
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As 2018 draws to an end, tech trends have made it obvious that Artificial Intelligence is not out to replace people but to work with them to create more compelling...
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The blockchain industry has raised a significant amount of investment in just the past two years and is crowded with start-ups who need to rise above the others to gain...
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Many startups find it difficult to find the right avenues to communicate with their potential customers. Most exhaust their marketing budget, which is not big enough, on advertising online and...
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Brand positioning, or the place your brand occupies in the minds of your targetted audience, is an essential activity for your startup. This is especially required for startups that offer...
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"Eine Gesellschaft, die sich auf eine Technik einlässt, braucht eine starke innere Kraft, um von den Zielen nicht verführt, zu gierig zu werden." - Joseph Weizenbaum Seien wir ehrlich...
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Startups often suffer from a low degree of recognition. Professional PR (Public Relations) is a must for entrepreneurs and startups that want to get their business ideas into the public eye. However, it...
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