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Last year, when Mike Winkelmann, the digital artist known as Beeple sold a non-fungible token (NFT) of his work for a whopping $69 million at Christie’s, it took the art...

Ethics, risks and branding: Everything you need to know about the metaverse  The metaverse is still evolving and is a few years away from becoming a complete reality. However, even…

Challenges of sustainable financial product communications or how to tweak the company’s sustainability positively All over the world, stakeholders are trying to make informed choices and decisions to reduce the...

Business communication is increasingly using artificial Intelligence in various formats. While chatbots have changed the way consumers can connect with businesses, targeted smart marketing campaigns are using AI algorithms to...

Vaccinated and unvaccinated employees present a communication challenge to all organisations and their leadership today. In Switzerland, employers are looking to welcome back their employees into their offices. However, employees...

This is the era of the highly visible CEO. As they become the face of the company, their personal brand becomes closely entwined with that of the organisation and positioning...

Public Relations is not only about battling negative publicity. Marketing gurus try to portray PR and marketing the two sides of the same coin, but PR has a bigger and...

Although technology based Public Relations activities are a “must do”to build a company’s brand, in the upcoming disruptive technologies that will most affect your business, it’s voice that is increasingly...

Among the many quotes attributed to American business tycoon Warren Buffet, the one about reputation rings true. When Buffet said “It takes 20 years to build a reputation and five...