Brigitte Kaps

Although technology based Public Relations activities are a “must do”to build a company’s brand, in the upcoming disruptive technologies that will most affect your business, it’s voice that is increasingly...

Among the many quotes attributed to American business tycoon Warren Buffet, the one about reputation rings true. When Buffet said “It takes 20 years to build a reputation and five...

Does your PR strategy include «newsjacking»? Are you aware about its importance? It’s a form of real-time branded communication and an effective channel for a good PR strategy. The strategy...

In a market saturated and cluttered with information, it has become challenging for a brand to stay memorable or stand out. For the past couple of years, digital marketers focused...

Let’s face it. The year 2020 was unexpected and brought dramatic changes in the way PR and marketing is done. Overnight, with lockdown and social distancing norms, digital became essential...

The huge changes that swept across 2020 have affected every sector. As the corporate section head into a new year with the promise of vaccination around the corner, they hope to...

How to get media coverage through data storytelling Data storytelling is one of the best ways to communicate data insights in a structured manner using data, visualization, and narrative. Many...

In an increasingly digital era, especially one with social distancing norms in place, it has become imperative to maintain and build connections with customers. Every organisation needs loyal customers who...

Every organization needs media coverage for various reasons, whether it is to boost public image, or for branding or creating brand visibility. Website visitors and social media presence also matter...