In today’s dynamic world, public relations is crucial for all enterprises, irrespective of their size. Public Relations has become much more than damage control. It’s a proactive way of crafting…
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Every startup needs to deal with journalists if they want to ensure any press attention that will improve their brand positioning. At times you have to educate them about what your...
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More brands are recognizing how crucial Twitter can be in creating viral posts. As a social network, it is a great medium to create conversations around an issue. A smart...
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PR has been facing several challenges in the past few years with CEOs and CMOs of fintech startups vacillating over the value of investing in PR. Lines are blurring between...
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As 2018 draws to an end, tech trends have made it obvious that Artificial Intelligence is not out to replace people but to work with them to create more compelling...
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The blockchain industry has raised a significant amount of investment in just the past two years and is crowded with start-ups who need to rise above the others to gain...
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Many startups find it difficult to find the right avenues to communicate with their potential customers. Most exhaust their marketing budget, which is not big enough, on advertising online and...
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Brand positioning, or the place your brand occupies in the minds of your targetted audience, is an essential activity for your startup. This is especially required for startups that offer...
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Swiss Entrepreneur Magazine June 2018
