17. March 2019
Five tips for talking to journalists
Every startup needs to deal with journalists if they want to ensure any press attention that will improve their brand positioning. At times you have to educate them about what your…
24. February 2019
How you can use Twitter for your brand
More brands are recognizing how crucial Twitter can be in creating viral posts. As a social network, it is a great medium to create conversations around an issue. A smart…
19. January 2019
Top PR Trends for 2019
PR has been facing several challenges in the past few years with CEOs and CMOs of fintech startups vacillating over the value of investing in PR. Lines are blurring between…
19. December 2018
Five ways AI can be used to complement PR and make it more effective
As 2018 draws to an end, tech trends have made it obvious that Artificial Intelligence is not out to replace people but to work with them to create more compelling…
24. November 2018
How to explain blockchain to a journalist. Lessons from Ethereum.
The blockchain industry has raised a significant amount of investment in just the past two years and is crowded with start-ups who need to rise above the others to gain…
21. October 2018
Six tips from industry experts on how to maximize PR gains
Many startups find it difficult to find the right avenues to communicate with their potential customers. Most exhaust their marketing budget, which is not big enough, on advertising online and…
7. September 2018
Three important ways PR boosts your brand positioning
Brand positioning, or the place your brand occupies in the minds of your targetted audience, is an essential activity for your startup. This is especially required for startups that offer…
24. June 2018
