More brands are recognizing how crucial Twitter can be in creating viral posts. As a social network, it is a great medium to create conversations around an issue. A smart brand will understand how to navigate tweets and use its succinct nature and high visibility to make a statement and connect to possible future alignments. With patience and a few smart ways, Twitter can turn into an invaluable tool that can help you build your brand and create a story around it. Here are a few ways in which you can use Twitter to build your brand more effectively.

  1. Join the conversation – Twitter is all about connecting with others. Focus on relevant and current topics. Add your thoughts to the conversation that people are having in fields that your brand is positioned in. You’ll not only gain more followers, you will also become a credible, knowledgeable resource on a topic. Journalists can add you to their list of resources when they see your activity levels. This is why it’s important to be an active participant, rather than a mere bystander on Twitter.
  2. Access journalists – Twitter is a great place where you can observe what journalists require. By monitoring your feed regularly, you can make your availability known to journalists, should they require a source, or need comments on a story. This way, you get press for your startup and use your personal brand to create engagement.
  3. Reach out to influencers – Influencers who can sway the mood of the audience play a key role in getting more consumers to your brand. Reach out to influencers through Twitter, keenly observe what they are saying, and even reshare their content to create a dialogue with them. Make them trust your brand, vouch for it and talk about it to your audience. Word-of-mouth is a powerful tool, especially on Twitter. Do remember that they can sway your audience, so use them wisely.
  4. Listen to what is being said – Being active on Twitter will help you identify what is being said about your brand. Good tidings should always be retweeted but at the same time you should work on protecting your reputation too. If there are customer complaints, take the issue offline or apologize for mistakes, especially since the Internet never forgets.
  5. Leverage Twitter to get email subscribers – By tweeting regularly, you can convert more followers into becoming email subscribers. Email is a consistent communication platform that you can use to complement your PR strategy and it has a 37 percent impression rate compared to the 5 percent impression rate for a tweet.
  6. Make lists – Twitter lists help you collate information and content together. Use lists to create groups of journalists, influencers, competitors so you can find information quickly. The lists are useful when you have a story you want to share with them.
  7. Use Schedulers – Use schedulers such as Hootsuite or Buffer to schedule tweets to be sent out at peak times. But at the same time, be aware of current situations, to ensure that your pre-scheduled tweet does not come across as insensitive or embarrassing which will put your brand in a difficult position.

Twitter is a handy tool which can complement your brand building and PR requirements perfectly. Just remember to engage and focus on building online relationships.

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