As a PR tool, podcasts are an excellent way to build a bridge between a company and the consumers. Branded podcasts are now one of the most effective ways to...
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As a founder of a start-up it is important that you lead your company with, decisive direction and passion. As well in the start-up world employees depend on a CEO’s...
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It isn’t always easy to keep you cool and not get angry when the media reports something about your company or industry that you think is biased or wrong. While...
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We live in a disruptive world. Technologies like AI and blockchain are rapidly changing our future possibilities, new applications being explored every day as we write this blog. Within four...
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While the healthcare sector continues to flourish globally and the outlook for healthcare startups appears positive at first glance, the latter do face several struggles with institutional policies, data privacy...
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The world produces a stupendous amount of data - as much as 2.5 exabytes every single day. For startups and mid-sized companies, the struggle to make themselves heard and seen...
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While digitalization has moved into every corner of the workplace, it’s important, especially for mid-cap companies to realize why digital marketing and communication is important in all departments and as...
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Corporations today acknowledge that apart from making money, they also have to serve a social purpose. To this end, Corporate Social Responsibility within corporations helps give back to the society...
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In today’s dynamic world, public relations is crucial for all enterprises, irrespective of their size. Public Relations has become much more than damage control. It’s a proactive way of crafting…
Every startup needs to deal with journalists if they want to ensure any press attention that will improve their brand positioning. At times you have to educate them about what your...
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