In an uncertain world where rules keep changing and ground reality is constantly shifting, it has become imperative for businesses to evolve, so they can keep up, survive and flourish....
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Trust plays a crucial role in any organisation. Communication is critical to build trust with your stakeholders, be it employees, clients or customers. A strategic communication plan, executed over years,...
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The current world situation is unprecedented and unforeseen. Countries all over the globe are grappling with the new normal, coming to terms with how they can function in the current...
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As a PR tool, podcasts are an excellent way to build a bridge between a company and the consumers. Branded podcasts are now one of the most effective ways to...
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As a founder of a start-up it is important that you lead your company with, decisive direction and passion. As well in the start-up world employees depend on a CEO’s...
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It isn’t always easy to keep you cool and not get angry when the media reports something about your company or industry that you think is biased or wrong. While...
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We live in a disruptive world. Technologies like AI and blockchain are rapidly changing our future possibilities, new applications being explored every day as we write this blog. Within four...
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While the healthcare sector continues to flourish globally and the outlook for healthcare startups appears positive at first glance, the latter do face several struggles with institutional policies, data privacy...
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The world produces a stupendous amount of data - as much as 2.5 exabytes every single day. For startups and mid-sized companies, the struggle to make themselves heard and seen...
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While digitalization has moved into every corner of the workplace, it’s important, especially for mid-cap companies to realize why digital marketing and communication is important in all departments and as...
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