While the healthcare sector continues to flourish globally and the outlook for healthcare startups appears positive at first glance, the latter do face several struggles with institutional policies, data privacy...
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The world produces a stupendous amount of data - as much as 2.5 exabytes every single day. For startups and mid-sized companies, the struggle to make themselves heard and seen...
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While digitalization has moved into every corner of the workplace, it’s important, especially for mid-cap companies to realize why digital marketing and communication is important in all departments and as...
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Corporations today acknowledge that apart from making money, they also have to serve a social purpose. To this end, Corporate Social Responsibility within corporations helps give back to the society...
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In today’s dynamic world, public relations is crucial for all enterprises, irrespective of their size. Public Relations has become much more than damage control. It’s a proactive way of crafting…
Every startup needs to deal with journalists if they want to ensure any press attention that will improve their brand positioning. At times you have to educate them about what your...
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PR has been facing several challenges in the past few years with CEOs and CMOs of fintech startups vacillating over the value of investing in PR. Lines are blurring between...
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As 2018 draws to an end, tech trends have made it obvious that Artificial Intelligence is not out to replace people but to work with them to create more compelling...
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The blockchain industry has raised a significant amount of investment in just the past two years and is crowded with start-ups who need to rise above the others to gain...
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Viele Startups finden es schwierig, die richtigen Kommunikationswege mit ihren potenziellen Kunden zu finden. Die meisten schöpfen ihr Marketingbudget, das meist nicht gross genug für Online- und Offline-Werbung ist, aus...
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