Does your PR strategy include «newsjacking»? Are you aware about its importance? It’s a form of real-time branded communication and an effective channel for a good PR strategy. The strategy...
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In a market saturated and cluttered with information, it has become challenging for a brand to stay memorable or stand out. For the past couple of years, digital marketers focused...
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Let’s face it. The year 2020 was unexpected and brought dramatic changes in the way PR and marketing is done. Overnight, with lockdown and social distancing norms, digital became essential...
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The huge changes that swept across 2020 have affected every sector. As the corporate section head into a new year with the promise of vaccination around the corner, they hope to...
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How to get media coverage through data storytelling Data storytelling is one of the best ways to communicate data insights in a structured manner using data, visualization, and narrative. Many...
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In an increasingly digital era, especially one with social distancing norms in place, it has become imperative to maintain and build connections with customers. Every organisation needs loyal customers who...
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Every organization needs media coverage for various reasons, whether it is to boost public image, or for branding or creating brand visibility. Website visitors and social media presence also matter...
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In an uncertain world where rules keep changing and ground reality is constantly shifting, it has become imperative for businesses to evolve, so they can keep up, survive and flourish....
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Trust plays a crucial role in any organisation. Communication is critical to build trust with your stakeholders, be it employees, clients or customers. A strategic communication plan, executed over years,...
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The current world situation is unprecedented and unforeseen. Countries all over the globe are grappling with the new normal, coming to terms with how they can function in the current...
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