This is the era of the highly visible CEO. As they become the face of the company, their personal brand becomes closely entwined with that of the organisation and positioning...
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Public Relations is not only about battling negative publicity. Marketing gurus try to portray PR and marketing the two sides of the same coin, but PR has a bigger and...
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Although technology based Public Relations activities are a “must do”to build a company’s brand, in the upcoming disruptive technologies that will most affect your business, it’s voice that is increasingly...
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Among the many quotes attributed to American business tycoon Warren Buffet, the one about reputation rings true. When Buffet said “It takes 20 years to build a reputation and five...
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Does your PR strategy include «newsjacking»? Are you aware about its importance? It’s a form of real-time branded communication and an effective channel for a good PR strategy. The strategy...
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In a market saturated and cluttered with information, it has become challenging for a brand to stay memorable or stand out. For the past couple of years, digital marketers focused...
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Let’s face it. The year 2020 was unexpected and brought dramatic changes in the way PR and marketing is done. Overnight, with lockdown and social distancing norms, digital became essential...
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The huge changes that swept across 2020 have affected every sector. As the corporate section head into a new year with the promise of vaccination around the corner, they hope to...
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How to get media coverage through data storytelling Data storytelling is one of the best ways to communicate data insights in a structured manner using data, visualization, and narrative. Many...
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In an increasingly digital era, especially one with social distancing norms in place, it has become imperative to maintain and build connections with customers. Every organisation needs loyal customers who...
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