How to make your Annual Report stand out It is the time of the year when organisations are putting their best foot forward to bring out a comprehensive Annual Report...
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An IPO can be a game changer for your organisation, propelling it to new heights. There are new investments, new regulations and new stockholders who bring in more money, catapulting...
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Last year, when Mike Winkelmann, the digital artist known as Beeple sold a non-fungible token (NFT) of his work for a whopping $69 million at Christie’s, it took the art...
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Ethics, risks and branding: Everything you need to know about the metaverse The metaverse is still evolving and is a few years away from becoming a complete reality. However, even…
Challenges of sustainable financial product communications or how to tweak the company’s sustainability positively All over the world, stakeholders are trying to make informed choices and decisions to reduce the...
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Business communication is increasingly using artificial Intelligence in various formats. While chatbots have changed the way consumers can connect with businesses, targeted smart marketing campaigns are using AI algorithms to...
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This holiday season, communicate resilience and empathy to your employees and stakeholders It’s the time of the year when companies are preparing Christmas and New Year season celebrations - there...
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Vaccinated and unvaccinated employees present a communication challenge to all organisations and their leadership today. In Switzerland, employers are looking to welcome back their employees into their offices. However, employees...
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This is the era of the highly visible CEO. As they become the face of the company, their personal brand becomes closely entwined with that of the organisation and positioning...
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Public Relations is not only about battling negative publicity. Marketing gurus try to portray PR and marketing the two sides of the same coin, but PR has a bigger and...
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