Challenges of sustainable financial product communications or how to tweak the company’s sustainability positively All over the world, stakeholders are trying to make informed choices and decisions to reduce the...
Read More
Business communication is increasingly using artificial Intelligence in various formats. While chatbots have changed the way consumers can connect with businesses, targeted smart marketing campaigns are using AI algorithms to...
Read More
This holiday season, communicate resilience and empathy to your employees and stakeholders It’s the time of the year when companies are preparing Christmas and New Year season celebrations - there...
Read More
Vaccinated and unvaccinated employees present a communication challenge to all organisations and their leadership today. In Switzerland, employers are looking to welcome back their employees into their offices. However, employees...
Read More
This is the era of the highly visible CEO. As they become the face of the company, their personal brand becomes closely entwined with that of the organisation and positioning...
Read More
Public Relations is not only about battling negative publicity. Marketing gurus try to portray PR and marketing the two sides of the same coin, but PR has a bigger and...
Read More
Although technology based Public Relations activities are a “must do”to build a company’s brand, in the upcoming disruptive technologies that will most affect your business, it’s voice that is increasingly...
Read More
Among the many quotes attributed to American business tycoon Warren Buffet, the one about reputation rings true. When Buffet said “It takes 20 years to build a reputation and five...
Read More
Does your PR strategy include «newsjacking»? Are you aware about its importance? It’s a form of real-time branded communication and an effective channel for a good PR strategy. The strategy...
Read More
In a market saturated and cluttered with information, it has become challenging for a brand to stay memorable or stand out. For the past couple of years, digital marketers focused...
Read More
