Although technology based Public Relations activities are a “must do”to build a company’s brand, in the upcoming disruptive technologies that will most affect your business, it’s voice that is increasingly...
Read More
Among the many quotes attributed to American business tycoon Warren Buffet, the one about reputation rings true. When Buffet said “It takes 20 years to build a reputation and five...
Read More
Does your PR strategy include «newsjacking»? Are you aware about its importance? It’s a form of real-time branded communication and an effective channel for a good PR strategy. The strategy...
Read More
In a market saturated and cluttered with information, it has become challenging for a brand to stay memorable or stand out. For the past couple of years, digital marketers focused...
Read More
Let’s face it. The year 2020 was unexpected and brought dramatic changes in the way PR and marketing is done. Overnight, with lockdown and social distancing norms, digital became essential...
Read More
The huge changes that swept across 2020 have affected every sector. As the corporate section head into a new year with the promise of vaccination around the corner, they hope to...
Read More
How to get media coverage through data storytelling Data storytelling is one of the best ways to communicate data insights in a structured manner using data, visualization, and narrative. Many...
Read More
In an increasingly digital era, especially one with social distancing norms in place, it has become imperative to maintain and build connections with customers. Every organisation needs loyal customers who...
Read More
